Coachella is ostensibly about discovery and the unexpected. But the rowdiest set of the afternoon, by far, came from one of rap radio's most reliable and omniscient hit-makers.
DJ Mustard, who almost singlehandedly keeps the lights on at Power 106-FM with his many hit singles, played Friday afternoon to one of the most ravenous crowds to ever hit the Sahara Tent. Perhaps that shouldn't be surprising -- nothing sells at Coachella like a big, familiar single, and Mustard has them by the dozen.
But his strategy -- a machine-gun strafing of classic West Coast rap with a few veers into dubstep and trap -- was unusual for a fest that usually keeps up at least some veneer of staying out of the Top 40 fray. Mustard's set could have been the soundtrack to a big Hollywood Boulevard bachelorette party. "Trap Queen," "Hotline Bling" -- it was almost striking for how normal it all was and how insane the spilled-over Sahara Tent went for it.
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